PRIVACY POLICY
Effective Date: June 22, 2026
Last Updated: June 22, 2026
1. Introduction
Welcome to our website. We are committed to protecting your privacy and being transparent about the limited information we collect when you visit this site. This Privacy Policy explains what data is gathered through your use of this website, how it is used, and your rights regarding that information.
Please read this policy carefully. By using our website, you agree to the practices described below.
2. Information We Collect
This website does not collect personal information directly from visitors. The only data gathered is through Google Analytics, a third-party analytics service provided by Google LLC, which helps us understand how visitors use our site.
Google Analytics may automatically collect the following types of non-personally identifiable information:
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Pages visited and time spent on each page
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Referring website or link that brought you to our site
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Browser type, version, and operating system
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General geographic region (country/city level, not precise location)
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Device type (desktop, mobile, or tablet)
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Date and time of your visit
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Anonymized IP address
We do not collect your name, email address, phone number, date of birth, health information, or any other personally identifiable information through this website.
3. Cookies and Tracking Technologies
Google Analytics uses cookies — small text files stored on your device — to help analyze website traffic and usage patterns. These cookies do not identify you personally.
Wix, our website hosting platform, may also set certain technical cookies necessary for the website to function properly. These are standard platform cookies and do not collect personal data.
You can control or disable cookies at any time through your browser settings. Please note that disabling cookies may affect the functionality of some websites.
4. Google Analytics
We use Google Analytics to help improve our website by understanding how it is being used. Google Analytics collects data in an aggregated, anonymized form.
Google’s use of data collected through Google Analytics is governed by Google’s own Privacy Policy. You can learn more or opt out of Google Analytics data collection by visiting:
Google Analytics Opt-out: https://tools.google.com/dlpage/gaoptout
Google Privacy Policy: https://policies.google.com/privacy
5. Links to Third-Party Websites
Our website contains links to two external platforms to help you access your care. These are independent, secure services with their own privacy practices:
Patient Portal (Electronic Medical Records)
We provide a link to our secure Patient Portal, which allows established patients to access medical records, test results, appointment information, and communicate with our care team. The Patient Portal is operated by a separate, HIPAA-compliant third party. Any information you access, submit, or transmit through the Patient Portal is governed by that platform’s Privacy Policy and our Notice of Privacy Practices — not this website’s Privacy Policy.
Telehealth Platform
We also provide a link to our secure Telehealth platform, which enables patients to have virtual visits with their provider. The Telehealth platform is operated by a separate, HIPAA-compliant third party. Any information you access, submit, or transmit through the Telehealth platform is governed by that platform’s Privacy Policy and our Notice of Privacy Practices — not this website’s Privacy Policy.
We encourage you to review the privacy policies of these third-party platforms before using them. We are not responsible for the privacy practices or content of any external websites or services.
6. Medical Information and HIPAA
This website does not collect, transmit, or store any protected health information (PHI) as defined under the Health Insurance Portability and Accountability Act (HIPAA). Health-related interactions, including those conducted through the Patient Portal and Telehealth platform, take place on separate, HIPAA-compliant systems.
For information about how your medical information is handled, please refer to our Notice of Privacy Practices, available upon request or at the front desk of our office.
7. How We Use the Information Collected
The anonymized, aggregated data collected through Google Analytics is used solely to:
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Understand how visitors navigate and interact with our website
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Identify which pages and content are most useful to visitors
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Improve the organization and usability of our website
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Monitor website performance and identify technical issues
This data is never sold, rented, or shared with third parties for marketing or advertising purposes.
8. Data Retention
Google Analytics retains anonymized usage data according to its own retention policies, which you can review on Google’s website. We do not independently store any visitor data collected through this website.
9. Children’s Privacy
This website is not directed at children under the age of 13. We do not knowingly collect any personal information from children. If you believe a child has provided information through this website, please contact us immediately.
10. Your Rights and Choices
Because this website does not collect personally identifiable information, most data subject rights (such as the right to access, correct, or delete personal data) do not directly apply to data collected through this site.
For questions related to your rights under applicable privacy laws as they pertain to our clinical services or the data held in our medical records systems, please contact our office directly or refer to our Notice of Privacy Practices.
You may opt out of Google Analytics tracking at any time using the Google Analytics Opt-out Browser Add-on linked in Section 4.
11. California Residents — CCPA Notice
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA). Because we do not sell personal information and the data collected through this website is anonymized and non-identifiable, most CCPA provisions do not apply to our website’s data practices. For questions related to our medical records and HIPAA-regulated data, please contact our office.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically.
13. Contact Us
If you have questions or concerns about this Privacy Policy or our privacy practices, please contact us:
Red Wheelbarrow Pediatrics
33 Lincoln Ave
Rutherford, NJ 07070
201-340-2468
redwheelbarrowpediatrics@gmail.com
This Privacy Policy applies to our website only and does not govern our clinical privacy practices, which are addressed separately in our Notice of Privacy Practices.